At the end of May, the winner of the selection of "(The Best Entrepreneurial Idea" and "The Best Entrepreneurial Eco-Idea 2011" was announced by the Slovenian newspaper Finance. As one of the five finalists, Svetloba convinced the jury with the high-technology industrial lighting system Reflecta and their innovative approach to its marketing and thus gained the award for "The Best Entrepreneurial Eco-Idea 2011".
Reflecta System enables more than 50-percent electricity saving by using sensor-guided smart electronics that measures daylight and correspondingly adjusts the light of the energy-saving fluorescent luminaire. The companies are also enabled a funding for the lighting retrofit with a bank loan in the amount of the generated savings, which means that the company has no additional costs.
A the moment Reflecta System is available to customers in Slovenia, Slovakia and the Czech Republic, but this year we plan to penetrate the new European markets and will later probably be followed by the USA and other global markets. Svetloba had 48 percent revenue growth last year, however, this year a slightly lower growth – 40 percent, is planned. Particularly in the second half of the year Svetloba will focus on searching for investors, which could accelerate the development and penetration into the international market.